Boots' Most Integrated Christmas Campaign
Boots is launching its "biggest Christmas yet" with the help of Puss in Boots, promising a magical festive season for Advantage Card holders.
The campaign, "Gift Happily Ever After", focuses on the magic of gifting and in-store experience, highlighting Boots' beauty offering.
Boots always starts out with a "really core human truth at the centre" of each campaign, according to interim marketing director Laura Gooday.
The advert, developed with WPP agency The Pharm, features Puss in Boots finding last-minute gifts at Boots for the Snow Queen's Ball.
Author's summary: Boots launches integrated Christmas campaign.
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