Astro Teller, CEO of X, Alphabet's "moonshot factory," shared insights into the company's approach at the TechCrunch Disrupt 2025 conference.
Teller noted that X has a "2% hit rate," meaning most of their attempts don't succeed, and that's acceptable.
X defines a moonshot as having three specific components.
Notable companies that started as moonshots from X include Waymo and Wing.
Author's summary: Astro Teller shares X's moonshot approach.