CEO of Alphabet's X, Astro Teller, on what makes a moonshot | TechCrunch

What Makes a Moonshot

Astro Teller, CEO of X, Alphabet's "moonshot factory," shared insights into the company's approach at the TechCrunch Disrupt 2025 conference.

Teller noted that X has a "2% hit rate," meaning most of their attempts don't succeed, and that's acceptable.

X defines a moonshot as having three specific components.

Notable companies that started as moonshots from X include Waymo and Wing.

Author's summary: Astro Teller shares X's moonshot approach.

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TechCrunch TechCrunch — 2025-10-28

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