Canada’s Lululemon Partners With National Football League
Canada’s Lululemon Athletica (LULU) is partnering with the National Football League (NFL) in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams, including both men’s and women’s NFL apparel and accessories, on Oct. 28.
Lululemon has been expanding into sports apparel, with partnerships with the NHL and endorsement deals with athletes such as Max Homa, Frances Tiafoe, and Connor Bedard.
The company also signed an endorsement deal with Formula 1 race champion Lewis Hamilton earlier this year.
This push into sports apparel comes as Lululemon’s traditional business faces slowing sales due to tariff impacts and shifting consumer tastes.
No comment
Author’s summary: Lululemon partners with NFL.
More News
- Jack Osbourne breaks silence on jungle feud with Kelly Brook
- Pelicans' Questionable Offseason Trade Looks Better After Saddiq Bey's Rise
- How former Gonzaga stars perform in NBA
- NBA: Spurs at Timberwolves
- Spurs' Luke Kornet out Friday
- Lightning vs. Islanders Prediction, Odds, Picks - Dec. 6
- Game Preview: Islanders vs Lightning
- Kelly Massol : « J’ai réalisé 40% de mon ambition »
- Tampa Bay Lightning vs. New York Islanders - Game Highlights
- JUST IN: Kelly Olynyk has been waived by the San Antonio Spurs