Sweden’s still ahead in the preparedness game — and now it means business

Sweden's Preparedness Initiative

Sweden is once again leading the way in preparedness, this time with a focus on businesses. Elisabeth Braw, a senior fellow at the Atlantic Council and author of "Goodbye Globalization", notes that informing companies of potential threats and how to prepare is becoming increasingly important in today's geopolitical landscape.

In 2018, Sweden made headlines with its "In Case of Crisis or War" leaflet, which was sent to all households in the country. This initiative has since inspired a trend across Europe. Now, Sweden is taking it a step further with a preparedness leaflet specifically designed for businesses.

Informing companies about threats that could harm them, and how they can prepare, makes perfect sense.

As a regular columnist for POLITICO, Elisabeth Braw emphasizes the importance of preparedness in today's uncertain world. With the Swedish Civil Contingencies Agency (MSB) taking the lead, businesses can now access valuable information on how to prepare for potential crises.

Author's summary: Sweden leads in business preparedness initiatives.

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Politico Europe Politico Europe — 2025-10-27

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