Acadia Pharmaceuticals' CEO on Rebranding and Using AI
Acadia Pharmaceuticals CEO Catherine Owen Adams discusses the company's recent rebrand and expansion into rare disease marketing, highlighting the role of AI in its strategy.
Neurological biotech Acadia Pharmaceuticals has rolled out a rebrand as it seeks to expand into the rare disease space, with AI playing a major role in its marketing strategy.
- Expansion into rare disease marketing
- Using AI in commercialization and marketing
- Benefits and challenges of marketing as a smaller biotech
Acadia CEO Catherine Owen Adams shares her insights on the company's rebrand and marketing strategy.
Author's summary: Acadia Pharmaceuticals rebrands and expands into rare disease marketing with AI.
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