Hyperpure Revenue Falls 31% as Blinkit Shifts to Own Inventory
Hyperpure's Q2FY26 revenue saw a 31% year-on-year decline due to Blinkit's transition to an inventory-led model, impacting its non-restaurant business.
The business-to-business grocery supply arm of Zomato parent Eternal reported a revenue of Rs 1,023 crore in Q2FY26, a 55% quarter-on-quarter decline.
Akshant Goyal, Chief Financial Officer (CFO) of Eternal, stated that Blinkit has nearly completed the shift to inventory ownership from a marketplace model, with 80% of net order value (NOV) in quick commerce on its own inventory in Q2FY26.
- Blinkit's shift to an inventory-led model is expected to reach 90% in the next quarter.
- Akshant Goyal mentioned that most of the business has transitioned to an own-inventory model, excluding a few categories.
Author's summary: Hyperpure's revenue drops 31% due to Blinkit's inventory shift.
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