Teriyaki Madness has launched what it claims to be the first fully AI-generated ad campaign in the fast-casual space, produced in partnership with AI studio Genre.ai.
The campaign utilized tools like Veo 3, Kling 2.5, and ElevenLabs to generate every on-screen element, including actors, voiceovers, and special effects, with the exception of the food itself.
The only thing “real” in the spots is the food itself.
While the move is being billed as bold, cost-saving, and radical, a closer look suggests that the execution is less groundbreaking than implied, and the creative results leave room for improvement.
Author's summary: AI-generated ads are a new step in advertising.