The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days after Taylor Swift wore a vintage aquarium shirt.
Swift wore the vintage shirt in a release party movie for her new album, "The Life of a Showgirl", sparking a quest among her fans to buy the shirt, which was last produced in the 1990s.
"The Life of a Showgirl" album release party movie
Liz MacDonald, the aquarium's director of content strategy, announced the campaign.
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.