Casual Dining Concepts Struggled in 2024
Casual dining restaurant brands, including Applebee's, faced a rough 2024, with three out of four concepts experiencing declines in sales and units.
- Applebee's sales fell by more than 5 percent
- Unit count shrank
John Peyton, CEO of Dine Brands, said evolving guest expectations and economic shifts resulted in a challenging year.
Other concepts, such as The Melting Pot and Johnny Rockets, also experienced declines, with leadership remaining committed to the experience.
Author's summary: Casual dining concepts struggled in 2024 due to changing guest expectations and economic shifts.
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