Mesh Brands Aims to Revive Legacy Concepts

Mesh Brands Aims to Revive Legacy Concepts

Mesh Brands, formed in 2025, is a parent company of several concepts, mostly in the treat category, including multiple frozen yogurt establishments.

Its leadership, including Steve Hubbard, president of Mesh Brands' Yogurtini, and Kristen Greve, vice president of franchising, have contributed to the company's success.

Following their latest acquisition, the brothers and their business partner Steve Hubbard decided to create a new encompassing franchisor company to support its companies.

Author's summary: Mesh Brands revives legacy concepts with 11 companies.

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Franchise Times Franchise Times — 2025-10-17

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