Albertsons Aims for 30% Private Label Penetration
Albertsons' own brands are crucial in connecting with value-focused shoppers and boosting long-term profitability, according to CEO Susan Morris.
The company expects its private label sales to account for up to 30% of its business as it continues to cater to price-focused shoppers.
- Unit sales growth was seen in Albertsons' own brands portfolio during the latest fiscal quarter.
- New products were introduced in multiple categories, delivering exceptional value to customers.
Albertsons continues "to invest through a balanced approach of enhanced loyalty, incremental and personalized promotions, competitive pricing actions and vendor funding," said CEO Susan Morris.
Author's summary: Albertsons targets 30% private label sales.
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