Micro-Dramas in China: A $7bn Industry
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant phenomenon in China, with a market size of $7bn annually, surpassing the domestic box office.
These micro-dramas are available online, with the first few episodes offered for free, and viewers can pay up to $30 per drama to watch the rest through an app.
“The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office,”
A notable example is the AI-generated series Nine-Tail Fox Demon Falls For Me, which gained over 200 million views in just a month.
- Market size: $7bn annually
- Availability: Online, with first few episodes free and subsequent episodes payable through an app
- Notable example: Nine-Tail Fox Demon Falls For Me, an AI-generated series with over 200 million views in a month
Author's summary: Micro-dramas are a booming $7bn industry in China.
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