Nielsen Reveals Indonesia's Biggest Advertisers
Nielsen Ad Intel data reveals Indonesia's biggest advertisers and fastest-growing ad sectors in H1 2025.
According to the data, Unilever leads the market, while beverages, smartphones, and food dominate category spend.
Service sectors, including personal services and property ads, more than doubled, signaling renewed consumer confidence in Indonesia's dynamic advertising economy.
- Unilever: top advertiser in Indonesia for H1 2025
- Wings and Mayora: follow closely as major spenders
- Nestlé, Indofood, Ajinomoto Indonesia, Aqua, and Tempo Scan Pacific: other major spenders
The data shows Indonesia's advertising landscape is being reshaped by both familiar FMCG giants and a wave of fast-growing service sectors.
Author's summary: Nielsen reveals Indonesia's top advertisers and growing ad sectors.
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