Softside's Latest Fan-Merch Deal with Geese
Softside, a startup that enables artists to collaborate with fans on merch designs, has partnered with American rock band Geese. The platform has unveiled 13 fan-created designs from across the US, UK, and Europe, with two more added recently.
“This was our biggest drop yet — we rolled out 13 designs created by fans across the US, UK, and Europe,” - Erin Singleton, CEO of Softside.
Singleton noted that the band's trust in their fans has been notable, as many artist teams have a tight creative vision that must be adhered to. The partnership allows fans to contribute to the band's world-building through merch designs.
Softside was first featured in 2022, and CEO Erin Singleton won the Young Entrepreneur of the Year award in 2024. The company continues to grow and innovate in the fan-merch space.
Author's summary: Softside partners with Geese for fan-merch designs.
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