Now the loony right turns its fire on... the poppy appeal

Now the loony right turns its fire on the poppy appeal

The latest cultural skirmish stirred by Britain’s far-right voices now targets the Royal British Legion, the organization behind the annual poppy appeal that raises funds for veterans, active service members, and their families.

Criticism from public figures

Former Conservative minister Esther McVey expressed anger about the Legion employing a Head of Diversity and Inclusion with a reported salary of £65,000.

“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”

Actor and commentator Laurence Fox made similar claims, announcing his refusal to take part in the campaign.

“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusion’s salary. I refuse to support it.”

The Royal British Legion’s perspective

The Royal British Legion defended the position, stating that diversity and inclusion work is crucial to ensuring its support reaches all who need it. The organization emphasized that minority ethnic, LGBTQ+, and disabled veterans might otherwise feel excluded or hesitate to seek assistance.

The controversy illustrates how routine initiatives promoting inclusion have become targets in the ongoing culture wars.

Author’s summary

The article highlights how right-wing figures politicize the Royal British Legion’s diversity role, turning an inclusive veterans’ charity initiative into another culture war flashpoint in Britain.

The New European — 2025-11-04