Tracking the Hype House to Grammy Nominee Pipeline

Addison Rae and Alex Warren exemplify the lesson to never let anyone confine your potential. Mentioning “The Hype House” brings back memories of the COVID-era trends many would rather forget. Yet, the influence of this content collective, which included influencers like Charli D’Amelio, Dixie D’Amelio, Larray, and Lil Huddy, still resonates today.

Notably, two of its prominent former members, Alex Warren and Addison Rae, have earned nominations for the Best New Artist category at the 2026 Grammy Awards.

The Origin and Model of The Hype House

For those unfamiliar, The Hype House was not known for producing highbrow content. Founded in 2019 by Alex Warren among others, its concept was simple:

Young TikTok creators who were gaining momentum moved into a Los Angeles mansion.
There, they collaborated and created videos together.

The group focused on creating vlogs and dance videos that attracted millions of views during their peak.

Controversies and Media Attention

The Hype House's rise included several controversies:

Cheating scandals and breakups among its members.
Parties that violated COVID-19 safety protocols.
The group even received a Netflix reality show treatment.

“Its business model was simple: Young creators who’d been gaining traction on TikTok… would move into a Los Angeles mansion where they could convene and create with other people with hype, forgive me.”

Despite its ups and downs, The Hype House remains a significant part of early TikTok culture and has launched careers in unexpected directions.

Author’s Summary

The Hype House's journey from a TikTok collective to producing Grammy-nominated artists shows how digital fame can evolve beyond its origins.

Cosmopolitan — 2025-11-07