9 Wicked-Themed Food And Drink Collabs For Your Watch Party

Few recent movies have captured global attention like Wicked did in 2024, marking its long-awaited theatrical debut after more than 20 years as a beloved Broadway hit. The film set several box office records, and although the 2025 sequel, Wicked: For Good, is set to premiere in theaters on November 21, 2025, the excitement is already fueling numerous collaborations with popular brands.

These partnerships offer fans a range of themed products, including cake mixes, chocolate bars, and even a vodka cocktail kit, perfect for enjoying the story at home. The surge of Wicked-inspired kitchen items and treats captures the spirit of the musical and movie, making it easier than ever to celebrate with friends and family.

Featured Collaboration: Betty Crocker Cupcake Kit

Betty Crocker, a well-known and budget-friendly cake mix brand, has joined the Wicked craze with a special cupcake kit designed especially for musical fans. It's a tasty way to bring the magic of Wicked into your kitchen during watch parties or cozy movie nights at home.

Correction Notice

Correction 11/5/25: A previous version of this article stated the Absolut-ly Wicked For Good Cocktail Kit retails for $27.99; it is priced at $24.99.

How to Use These Wicked-Themed Treats

Rewatch the original Wicked film to build excitement for the sequel.
Host a watch party featuring themed foods and drinks.
Create an immersive experience with these unique collab products.

These exclusive collaborations help fans create the perfect atmosphere to enjoy the Wicked story, whether revisiting the first film or celebrating the sequel's release.

Author’s summary: The resurgence of “Wicked” in film has sparked exciting brand collaborations, offering themed food and drink kits that make watch parties and celebrations truly magical.

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Daily Meal — 2025-11-06