IP Merchandise Emerges as the New Ace in the Young Consumer Market; GiftOne Decodes Industry Trends and Offers Custom Custom IP Gift Solutions #GiftOne

IP Merchandise Emerges as the New Ace in the Young Consumer Market

HONG KONG SAR – Apex One Global Limited, a Hong Kong-based corporate gift customisation company known as GiftOne, released a market report analysing the rise of IP merchandise (IP Gift) among young consumers.

Shifting Consumption Trends Among Generation Z

The report reveals that as Generation Z takes the lead as the main consumer group, traditional corporate gifts no longer meet their expectations. IP merchandise, blending personalisation with emotional significance, is quickly becoming essential for businesses to engage younger audiences.

GiftOne's Custom IP Gift Solutions

With over ten years of experience in Hong Kong’s gift industry, GiftOne specialises in custom-designed IP gifts tailored for corporations and organisations.

Insight from GiftOne’s Marketing Department

"A decade of industry dedication has given the team a clear view of the changing consumer landscape," said Yat Jai, senior practitioner at GiftOne’s Marketing Department.

Consumption Paradigm Shift: From "Good Value" to "One-of-a-Kind"

IP merchandise responds to young consumers' demand for uniqueness and emotional connection, moving beyond mere value towards personalised and meaningful gifts.

Author’s summary: IP merchandise is rapidly becoming the preferred choice for Generation Z consumers, with GiftOne leading in tailored solutions that blend personalization and emotional appeal.

Media OutReach Newswire — 2025-11-07