Roots Taps Canadian Icon Seth Rogen as the Face of Its 2025 Holiday Campaign - PR Newswire APAC

Roots Taps Canadian Icon Seth Rogen as Face of 2025 Holiday Campaign

Roots, the iconic Canadian brand known for its heritage leather, quality sweats, and signature maple leaf spirit, announced actor, writer, and producer Seth Rogen as the face of its 2025 Holiday campaign.

Celebrating Humour, Heritage, and Heart

With over 50 years of rich heritage, Roots continues to blend its legacy with contemporary culture. Partnering with Rogen highlights the brand’s dedication to showcasing talent that exemplifies humour, authenticity, and Canadian pride.

About the ‘Anything Roots’ Campaign

The campaign, titled Anything Roots, features a nostalgic, retro-inspired setting where Seth Rogen stars as the Roots Holiday Concierge. Tasked with handling numerous customer calls, he offers witty and heartfelt advice to solve every gifting challenge with a touch of Canadian charm.

“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” said Leslie Golts, Chief Marketing Officer of Roots.
“For over 50 years, we have celebrated people who stay true to themselves and their roots.”
Author's Summary

Roots partners with Seth Rogen for its 2025 Holiday campaign, spotlighting humour and Canadian spirit through a charming, retro-themed storytelling approach.

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美通社 美通社 — 2025-11-04

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