Zalando and DFB Launch Five-Year Partnership
BERLIN, 6 NOVEMBER 2025 – Zalando, Europe’s leading fashion and lifestyle platform, has announced a five-year strategic partnership with DFB, the German national football federation. This collaboration makes Zalando a main partner of DFB’s Men's, Women's, and Youth teams until 2030.
About DFB
With over 8 million members, DFB is the largest national sports association worldwide. This partnership connects Zalando deeply with the DFB brand and football culture.
Partnership Goals
The alliance targets fans who appreciate both football and style, aiming to engage new and existing Zalando customers. It represents a significant step towards Zalando's ambition to deepen its presence as a lifestyle destination.
Exclusive Benefits and Opportunities
- Zalando receives broad marketing and activation rights through the partnership.
- Football enthusiasts in Germany and beyond will get new opportunities to engage with Zalando.
Marketing Campaign
Football is about more than just the game; it's about style and attitude, and how owning that style with confidence creates icons beyond the pitch.
This campaign highlights how fashion and football culture merge, underlining Zalando's role at the intersection of sport and style.
Author's summary: Zalando’s partnership with DFB integrates fashion and football for five years, expanding lifestyle offerings while engaging millions of sports and style fans.
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