Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
The People’s Postcode Lottery is launching its largest holiday campaign to date, produced in-house and directed by Vince Peone through The Gate. The festive TV spot features Davina McCall, Emma Willis, and Mike Wedderburn bringing joy to snow-covered neighborhoods while announcing the brand’s biggest-ever prize fund of £38.2 million.
Fred Sirieix adds excitement with a daring skydive from the iconic red blimp, landing to deliver a simple but thrilling question:
“Could your door be the winning one?”
He urges viewers to register before midnight on Sunday, 30 November. In the campaign’s final weekend push, the lottery takes over continuity segments on ITV and Channel 4, with tailored voiceovers paired with popular shows like Gogglebox and I’m A Celebrity.
Beyond television, the initiative extends to audio with a partnership with Goalhanger Podcasts, featuring on the widely followed The Rest Is series, ensuring the festive message reaches audiences across multiple platforms.
Author’s Summary
People’s Postcode Lottery launches a record-breaking Christmas campaign with Fred Sirieix skydiving into action, spreading cheer and urging sign-ups for a £38.2 million prize.
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